Big Pharma has been trending this direction for a long time: marketing medicines to people who don't need them and who have nothing wrong with their health. It's all part of a ploy to position prescription drugs as nutrients -- things you need to take on a regular basis in order to prevent disease.
The FDA recently gave its nod of approval on the matter, announcing that Crestor can now be advertised and prescribed as a "preventive" medicine. No longer does a patient need to have anything wrong with them to warrant this expensive prescription medication: They only need to remember the brand name of the drug from television ads.
This FDA approval for the marketing of Crestor to healthy people is a breakthrough for wealthy drug companies. Selling drugs only to people who are sick is, by definition, a limited market. Expanding drug revenues requires reaching people who have nothing wrong with them and convincing them that taking a cocktail of daily pharmaceuticals will somehow keep them healthy. Read more...